Example — makeup artist
YOUR OPPORTUNITY MAP.
These are 7 possible formats for your knowledge. This map is built on this device and has not been sent to The Turn-Key. If you want to discuss it, email us.
FREE.
THE BEGINNER GUIDE TO VISAGIST.
- Who buys it
- Vrouwen van 25 tot 55 die zich verzorgd willen voelen zonder uren te oefenen
- What problem it solves
- Welke foundation past bij mijn huid
- Format
- Four-page PDF guide
- Indicative price
- Free, in exchange for an email
- Content needed
- The answers you already give daily, written down.
- Effort
- Little work
CHECKLIST BEFORE YOU START.
- Who buys it
- Vrouwen van 25 tot 55 die zich verzorgd willen voelen zonder uren te oefenen
- What problem it solves
- Ze kopen producten die niet bij hun huid passen
- Format
- One-page checklist
- Indicative price
- Free
- Content needed
- Ten points from your own method.
- Effort
- Little work
ENTRY.
10-MINUTE EVERYDAY FACE.
- Who buys it
- Vrouwen van 25 tot 55 die zich verzorgd willen voelen zonder uren te oefenen
- What problem it solves
- They want one concrete result, fast.
- Format
- Mini course of three short videos
- Indicative price
- €27 – €79
- Content needed
- One topic, three steps, one end result.
- Effort
- Moderate work
WORKSHOP: DO YOUR OWN MAKEUP.
- Who buys it
- Vrouwen van 25 tot 55 die zich verzorgd willen voelen zonder uren te oefenen
- What problem it solves
- They want to do it once together, with help.
- Format
- Three-hour session, live or online
- Indicative price
- €95 – €295
- Content needed
- Run sheet, hand-out, exercise.
- Effort
- Moderate work
CORE.
VISAGIST ACADEMY.
- Who buys it
- Vrouwen van 25 tot 55 die zich verzorgd willen voelen zonder uren te oefenen
- What problem it solves
- Er verzorgd uitzien op de momenten die tellen
- Format
- Five-module programme
- Indicative price
- €297 – €997
- Content needed
- Five modules, learning goals, videos, exercises, downloads.
- Effort
- A lot of work
PREMIUM.
PERSONAL SESSION: EEN NATUURLIJKE LOOK DIE DE HELE DAG BLIJFT ZITTEN.
- Who buys it
- Vrouwen van 25 tot 55 die zich verzorgd willen voelen zonder uren te oefenen
- What problem it solves
- They want your judgement on their own situation.
- Format
- One to one, ninety minutes
- Indicative price
- €150 – €500
- Content needed
- Intake questions and a summary.
- Effort
- Little work
PROFESSIONAL MAKEUP APPOINTMENT.
- Who buys it
- Vrouwen van 25 tot 55 die zich verzorgd willen voelen zonder uren te oefenen
- What problem it solves
- Only you can do this work, in person.
- Format
- On-location service
- Indicative price
- Your current rate
- Content needed
- Booking page and terms.
- Effort
- Little work
EXAMPLE OF A POSSIBLE CUSTOMER JOURNEY.
This example shows how the components could be structured. It does not guarantee reach, leads, customers or revenue.
- ATTRACTSocial content
- EDUCATEThe beginner guide to Visagist
- CAPTURE LEADSomeone leaves details
- SELL10-Minute Everyday Face
- BUILD TRUSTVisagist Academy
- SELLPersonal session: Een natuurlijke look die de hele dag blijft zitten
- REACTIVATEFollow-up by email
WHAT CAN HAPPEN AFTER AN APPROVED PROPOSAL.
- You choose which opportunity you want to explore further.
- Together we define the scope, required input, planning and price.
- After your approval and the agreed payment, we start building.
- We deliver the agreed components for review and testing.
DEMO INTEGRATIONS — NOT A LIVE CUSTOMER ENVIRONMENT.
- Customer records (HubSpot)DETERMINED PER PROJECT
- Email follow-upDETERMINED PER PROJECT
- Payments (Mollie)DETERMINED PER PROJECT
Which platforms are connected is set out in the order confirmation. This demo contains no active customer integrations.